Advertising and Sponsorship

Advertising Policy
We accept advertisements for products and services that we deem to be of interest to our viewers and which are in keeping with our editorial policy of patient empowerment, sound science, and medical accuracy.

Editorial Independence
Advertisers are not permitted to influence the editorial content of the web site.

Sponsorship is a long-term financial commitment to support a selected area of the web site. Sponsorship is noted via a banner image at the top of the sponsored pages. Sponsorship contracts run a minimum of six months and entitle the sponsor to place one page of content describing the sponsor within the web site, to which their sponsorship banner image may link if desired. The minimum price for sponsorship is US$3,500 per month per section. The actual price will be determined by the nature of and traffic volume in the section.

Banner Ads
The Children with Diabetes web site delivers over 3 million ad impressions per month. Banner ads can appear at the top of all pages. Banner ads must be standard size (728 x 90 or 468 x 60), Flash, GIF or JPEG images, except for Chat Rooms and CWD Forums, which require 468 x 60. Maximum ad size is 50 KBytes. Animated GIF images are permitted.

Delivery of Ads
All ads are delivered using our in-house advertising engine which does not record any user-specific information about which ads are delivered to whom. Ads are also delivered without browser cookies. We do this to protect the privacy and anonymity of our readers, in keeping with our privacy policy. Third-party ads are not permitted because they would violate our privacy policy and because we can never fully control the content that is delivered.

Advertising Opportunities
Advertisers may book ads by:

  1. Home Page "We Feature"
    Our "We Feature" ads offer premium advertising space on the top right of the home page and is priced at $10,000 per month. Only one advertiser for a particular product category will be permitted.

  2. Exclusive Placement
    Your ad will appear on a targeted page or set of pages. Exclusive ads are booked on a monthly basis and carry a premium price of US$3,500 per month for up to four ads in a section with a minimum commitment of six months. Each advertiser also receives one ad in General Circulation and one ad in the chat rooms as part of the Exclusive Placement contract.

    Sections available for exclusive placement include:

    • Diabetes at School
    • Diabetes Dictionary
    • Chat Rooms
    • Adults
    • Nutrition
    • News and Information
    • On-Line Links
    • Regional Info
    • Services

  3. General Placement
    Your ad will rotate throughout the site on pages that do not have sponsorships or targeted ads. You will also received one ad in the Chat Rooms and one ad in the CWD Forums. All pricing is on a flat rate per month, as follows:

    1. One ad in Children with Diabetes, Diabetic Lifestyle, and Diabetic Recipes: $1,500 ($1,000 for certified 501(c)(3) organizations)
    2. One ad in only Children with Diabetes: $1,200 ($900 for certified 501(c)(3) organizations)
    3. One ad in only Diabetic Lifestyle and Diabetic Recipes: $600 ($500 for certified 501(c)(3) organizations)

  4. DTeam Sidebar
    The "Ask the Diabetes Team" question and answer section includes a 160 x 600 right side bar advertisement space, priced at $1,500 per month ($1,200 for certified 501(c)(3) organizations).

  5. Sponsored Chat
    Your ad will appear on a one-time schedule chat session on a particular topic, such as pump therapy or diabetes at school. Your ad will also appear on the transcript, which is posted after the chat. Sponsored chats are promoted through the What's New page and e-mail newsletters and are priced at $2,000 per event.

  6. Diabetes Marketplace
    The Diabetes Marketplace will provide companies large and small with a place to promote their products. Products will be organized by category (e.g., clothing, medical identification, etc.), with up to four products per page. Ad space is 360 pixels by 190 pixels and can contain images (GIF or JPEG, animations not allowed) and text. Pricing is $10 per month or $100 per year. All placements are pre-paid.

  7. What's New E-mail List
    Each week, a What's New e-mail is sent to the What's New mailing list. A four-line text advertisement can appear at the top of each mailing. Advertising to the list is priced at $300 per insertion. The mailing list is not for sale or rent.

All prices listed are net. We do not offer discounts for advertising agencies. We do not deduct advertising agency commissions from our prices. Ad agencies are responsible for the full prices listed here and should add their fee to our prices before presenting a proposal to their client. Pricing for advertising placement may change without notice. Payment must be made in advance of ad delivery. Payment can be made via check, MasterCard or VISA.

Art and link information must be provided at the time of placement. Ads can be no larger than 50 KBytes.

Daily reporting on number of impressions and number of click-throughs is provided via a protected web page. Details about accessing advertising reports will be provided before the first ad is displayed.

As a matter of policy, we do not accept advertising for nutritional supplements of any kind or for medical products which lack peer reviewed scientific support. We do not accept advertising for any product sold through multi-level marketing programs or from sales affiliates.

Advertising and Sponsor Inquiry Form

I am Most Interested In
Describe the product or service you wish to advertise

We reserve the exclusive right to decline ads and sponsors that are inconsistent with the editorial policy of the web site.


You may also contact Children with Diabetes at the following address:

Children with Diabetes, Inc.
8216 Princeton-Glendale Road, PMB 200
West Chester, OH 45069-1675

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Last Updated: Tue Oct 07 15:10:44 2008
This Internet site provides information of a general nature and is designed for educational purposes only. If you have any concerns about your own health or the health of your child, you should always consult with a physician or other health care professional.

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